Persona Cards

Home Buyer Persona Trading Cards

Client persona playing cards for Dependent Derek and Independent Ivy. The inspiration was derived from trading cards and those for action figures of the 1980's and 90's. Each card list the backstory, characteristics and traits that motivate them as a home buyer.
The larger format cards contain more information that fits its size whereas the smaller size is meant to be a quick reference.
The back of the cards give detailed information in a variety of ways such as paragraph formatting, information graphics, lists and bulleted lists. The imagery helps to continue a visual representation of they're backstory.

You may also like

Charles Schwab Contact List Booklet
2016
Quicken Loans Home Loan Expert Contact List for Charles Schwab Representatives Summer of 2015 Edition booklet. The booklet contains the representatives that are licensed throughout the United States categorized by region and then by state. Tabs on the section cover pages indicate each region for easy identification. On each section cover is a list as well as a graphic that visualizes the states in that region. A table of contents provides another level for the reader to find his or her region and states. The final pages contain a list of all representatives and a section for notes.
Quicken Loans Guide to Servicing
2016
Quicken Loans Guide to Servicing booklet is sent to client who have recently closed on their home loan. The purpose of the guide is provide information on a variety of subject that will help navigate them through the life of the mortgage.
Salute to Service Challenge Coin
2019
Homestretch Series Newsletter
2016
The Homestretch Series Newsletter was produced for Quicken Loans to provide clients with the information they will need to search for, purchase and close on a home loan. The series consists of 6 mailed pieces that walk a client through each step of the mortgage process from finding a real estate agent, searching for the right home, obtaining a mortgage and moving.
Panelist Setup Wizard
2016
The task was to give art direction to RIS Media for the Real Estate magazine cover and article for the January 2016 edition. Initial sketches were created, digitally modified and presented to RIS Media to produce.
Default Incentive Mailer
2019
Self mailer for closed clients in default 2 color print on Neenah Red Pepper paper
Crane's Ad
2019
Crain's Detroit Business Ad for the Detroit Homecoming Edition
Print Ads
2019
Buy In Campaign Ad published in the southwest market
Season's Greeting Holiday Card Promotional
2016
Season's Greeting Holiday Card promoting several products offered at the time. The piece utilizes matte and gloss varnishes on the cover and interior spread to give a tactile quality to the surfaces as well as creating some hierarchy by emphasizing the headline and calling out the company logo and tag line.
Life Moments Postcards
2019
Direct mail postcard campaign targeting recently married and aspecting parents
↑Back to Top